Because we believe we treat this foundation of our business differently than other companies, we measure it through the lens of a journey, and not as a destination to reach, and rest. Our world and our business environment change rapidly. Customer needs and community expectations evolve constantly. New technologies and new opportunities for partnerships and collaborative solutions emerge quickly. We will successfully navigate and thrive in this landscape only through the intentional, consistent investment of company resources in the skills, commitment and problem solving creativity of high-achieving people.
Growing an economically and environmentally sustainable business demands this constant focus, energy and investment in people no less - and perhaps even more - than the investments we are making and have detailed in other areas of this report.
The safety, skill, engagement, and creativity of our people is a challenging journey, which cannot be built with just spreadsheets and three-ring binders. As an organization dedicated to service, reaching over 170,000 customers on a regular basis, the talent of our people is an asset we must build with faith, sweat, and courage as well.