Search: Casella Resource Solutions
Enter keyword(s) below to search

Killington Ski Resort Case Study

The Challenge

  • Need for better recycling awareness and education for customers at a 3,000-acre, four-season destination resort
  • Recycling programs are improving but opportunities remain to improve efficiency and recycling rates while saving time, effort, and cost
  • Universal expectation for recycling at venues. Customers respond negatively to a lack of recycling options
  • Desire for genuine action in alignment with sustainability beliefs

The Solution

  • Zero-Sort® made recycling simpler and more convenient for customers, and created more space with the use of fewer containers
  • Developed simple, consistent message about recycling and promoted in multiple channels including indoor signage and outdoor advertising
  • Created more visible distinction between trash and recycling. Clearly listed acceptable recyclables on signage

The Results

  • Killington diverted 125 tons of recyclables in the 2012/2013 season
  • Recycling has increased by 62% since implementing Zero-Sort
  • The resort is saving $15,000 per year with enhanced recycling program