Killington Ski Resort Case Study

The Challenge

• Need for better recycling awareness and education for customers at a 3,000-acre, four-season destination resort
• Recycling programs are improving but opportunities remain to improve efficiency and recycling rates while saving time, effort, and cost
• Universal expectation for recycling at venues. Customers respond negatively to a lack of recycling options
• Desire for genuine action in alignment with sustainability beliefs

The Solution

• Zero-Sort® made recycling simpler and more convenient for customers, and created more space with the use of fewer containers
• Developed simple, consistent message about recycling and promoted in multiple channels including indoor signage and outdoor advertising
• Created more visible distinction between trash and recycling. Clearly listed acceptable recyclables on signage

The Results

• Killington diverted 125 tons of recyclables in the 2012/2013 season
• Recycling has increased by 62% since implementing Zero-Sort
• The resort is saving $15,000 per year with enhanced recycling program